Smile lessons start here

Why early oral health education matters – and how dental teams can help

22 April 2025

Dental hygienists and dental therapists already understand the importance of starting oral health conversations early. But when so many children never make it through the clinic door, how can we take that message beyond the practice?

That’s the goal behind First Smiles, a new UK-wide initiative from the British Society of Dental Hygiene & Therapy (BSDHT), supported by Oral-B. Taking place on 13 June 2025, the campaign encourages dental professionals to visit local nurseries and primary schools to deliver interactive oral health sessions designed especially for children.

As BSDHT President Rhiannon Jones explains, the need is clear: “Around 250,000 primary school children in England experience tooth decay, and in some regions, almost one in three start school already showing signs of dental disease. It’s unacceptable and avoidable.”

Prevention, made practical

Each First Smiles visit is tailored to be fun, engaging and age-appropriate. From toothbrushing demonstrations and short stories to sugar-awareness games, the aim is to make oral health relatable – and memorable. Take-home resources also help reinforce the message at home.

The campaign runs alongside National Smile Month, echoing this year’s theme, ‘Feed Your Smile’. By talking about healthy choices in the classroom, First Smiles brings key preventive messages to life in a meaningful way.

A chance to make a real difference

All dental team members are encouraged to take part, but dental hygienists and therapists are especially well-placed to lead these visits, thanks to their preventive expertise and communication skills. Even those unable to visit a school can get involved by sharing the campaign, mentoring a colleague, or raising awareness locally.

“This is your moment,” says Rhiannon. “It’s a chance to use your skills to empower children and families, and to help reduce preventable dental disease for good.”

To read the full article, please visit https://www.nature.com/articles/s41407-025-2958-2

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